Look first. Decide second. Then do the work directly.
You know your book better than anyone. Metadata, indexing and entity mapping are my side of the table, and explaining them clearly is part of the job.
Your part is simple. Tell me about the book and what you want it to accomplish. I will examine the digital landscape, find the gaps, and build a custom plan to fix them.
We work through the steps together. No confusing tech jargon. Just clear, practical improvements.
A clear path from diagnosis to execution.
I first learn what the author has created, who it is for, and what the author wants it to accomplish.
I look at how the author and book currently appear across the digital platforms that matter.
I identify what is missing, disconnected, unclear, outdated, or underdeveloped.
I determine which technical, visibility, discovery, recognition, or creative elements actually need attention.
I handle the agreed work directly and move through it step by step.
The author sees what has been completed and what the next stage means.
The research, thinking, communication and execution stay connected. Working directly with me means the project stays close to the person actually responsible for understanding it and executing it.
There is no need to translate the author's concerns through several layers of account management before the work reaches the person doing it. In practice this means fewer meetings, plainer updates, and answers that come from someone who has looked at your listing rather than someone reading a summary of it.
A first conversation is usually short: What you have written, who it is for, and what has been done so far.
Most digital marketing is guesswork. People throw money at ads and hope something sticks. That is not a strategy.
The Benefit: By following a structured 6-step process, we diagnose the actual problem before we spend a single dollar on fixing it. You get a clear, measurable plan that shows exactly what is being done and why.
The Purpose: You should never feel confused about your own digital footprint. My process is designed to educate you along the way, so you understand the value of your foundation and how it connects to your book sales.
Start the Process